Business Translation Blunders: The Trouble with Acronyms

We’ve all heard the horror stories about poorly researched business translation. Exxon, for instance, was appalled to learn that its brand in Japan, Esso, literally means “stalled car” when spoken aloud in Japanese. Even Coca-Cola has fallen prey to poor translation; after installing thousands of billboards across Taiwan, Coca-Cola executives learned that the characters used […]

3 Reasons Website Translation Can Work for Your Business

A corporate website translation can take your business to the next level, allowing you to accommodate, inform and expand your audience and market share. Whether it’s the high-tech millennial generation or just your average savvy business person, people all over the world are hitting the web to find information and vendors. We’ve compiled the top […]