Lynn Elfers Honored at Women Excel (WE) Celebrate Awards

Last Thursday, Lynn Elfers was honored at Women Excel (WE) awards at the Cincinnati USA Regional Chamber of Commerce’s annual WE Celebrate Breakfast as a finalist in the category of Community Impact. Being chosen as a finalist recognizes the contribution that Lynn and our company Affordable Language Services has made to the-well being of the […]

World Trade Day Kentucky 2015

Last Friday, October 9th, we attended the World Trade Day Kentucky 2015 at the Kentucky International Convention Center in Louisville Kentucky to a sold out crowd of 400 trade practicioners, international dignitaries, leaders of industry and government officials.   The exhibits hall hosted display 50 booths ranging from Trade Service Providers, multinational companies and international dignitaries. […]

Business Translation Blunders: The Trouble with Acronyms

We’ve all heard the horror stories about poorly researched business translation. Exxon, for instance, was appalled to learn that its brand in Japan, Esso, literally means “stalled car” when spoken aloud in Japanese. Even Coca-Cola has fallen prey to poor translation; after installing thousands of billboards across Taiwan, Coca-Cola executives learned that the characters used […]