“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked […]
“Translation is not a matter of words only; it is a matter of making intelligible a whole culture.” This quote, from Anthony Burgess, expresses the intention behind a specific form of business translation service: transcreation. The word transcreation is a portmanteau that melds together two smaller words: translation and creation. Sometimes translators will be asked […]
Affordable Language Services has beenISO 9001:2008 certified for nearly 3 years. According to a Common Sense Advisory report, only “one in ten” language service providers (LSP’s) are certified worldwide. The ISO 9001:2008 certification demonstrates that we have an effective and documented process for the delivery of our interpretation and translation services and that our management […]
Globalization market research leader Common Sense Advisory recently released an infographic that every business translation service will find fascinating. If you’re interested in expanding your business into overseas markets, perhaps through website translation, you’ll also want to review the amazing statistics contained in this infographic, which we delineate below. The total spending power of all […]
Health education specialists from four health systems in Ohio have made a website which provides plain-language health education resources for health care professionals and others working in communities with limited English proficient populations. Do you need a medical translation? Affordable Language Services offers translation in over 200 languages!
We’ve all heard the horror stories about poorly researched business translation. Exxon, for instance, was appalled to learn that its brand in Japan, Esso, literally means “stalled car” when spoken aloud in Japanese. Even Coca-Cola has fallen prey to poor translation; after installing thousands of billboards across Taiwan, Coca-Cola executives learned that the characters used […]
Given that 75 percent of internet users do not use English as their primary language, web translation can open up huge new markets for businesses. Indeed, web translation often results in a 50-75 percent ROI – and this is only in the first year or so. Since you will see ongoing profits the longer your […]
According to a recent report from Global Industry Analysts, the worldwide market for translation software and services will reach $37 billion in the next five years, up nearly $5 billion from where it is today. This upward trend in demand for translation will require a retinue of newly trained workers. That’s not to say the […]
There are many different tasks included in medical interpreter services. A medical interpreter can be expected to: Work face to face with patients and doctors. Preserve the original tone and nuance when providing medical interpreter services. Act as a medical interpreter via telephone in cases when time is of the essence. Interpret important information from […]
What we already knew has been made official by research: Trained medical interpreters save hospitals money. This confirmation comes from an April 2012 study from the University of Massachusetts Medical School, which discovered that overcoming communication barriers actually translates into money saved – which makes a good business case for offering consistent medical interpreter services […]